We needed to create a disease awareness campaign for pediatricians to be more aware of some key symptoms of neuromuscular disease. Early referral to a specialist and subsequent diagnosis means better long term outcomes for these kids. We created these fun, approachable characters for a few of the most noticeable symptoms. Displayed within the pediatricians office keeps them top of mind.
Agency: Cambridge BioMarketing | Client: Sarepta | Contribution: Illustration, Art Direction