faces of rare

In the United States, a disease is considered rare if it affects fewer than 200,000 people. There may be over 7000 different rare diseases in the world. Rare Disease Day is celebrated each year on the last day of February to promote awareness, raise money for research, and bring communities together.

This Rare Disease Day, we created a Faces of Rare campaign that shared the stories of people affected by rare diseases in a way that couldn’t be ignored. Portraits of 5 people living with a rare disease were projected larger-than-life, on the side of Boston City Hall Plaza to raise awareness for rare diseases and to celebrate the lives of these brave individuals. It was very special seeing their reaction to the live projections. We teased the campaign on social media and various news outlets and had a great turnout.

AGENCY: Cambridge BioMarketing | Client: Rare Disease Day 2019 | Contribution: Art Direction, Directing, Design, Editing & Animation

AWARDS: Hermes Gold Award