ALS cruelly shuts down the body one function at a time, leaving it’s patients trapped inside their bodies, mind intact. We created this crowdfunding trailer to raise awareness and funds for a longer format documentary film. Although the film did not get funded, this passion project became the inspiration behind the ALS Association work I did with MMB.

AGENCY: self promotion | Client: self promotion | Contribution: Art Direction, Directing, Design, Wardrobe & Styling

AWARDS:
HATCH AWARDS: Gold

In the United States, a disease is considered rare if it affects fewer than 200,000 people. There may be over 7000 different rare diseases in the world. Rare Disease Day is celebrated each year on the last day of February to promote awareness, raise money for research, and bring communities together.

This Rare Disease Day, we created a Faces of Rare campaign that shared the stories of people affected by rare diseases in a way that couldn’t be ignored. Portraits of 5 people living with a rare disease were projected larger-than-life, on the side of Boston City Hall Plaza to raise awareness for rare diseases and to celebrate the lives of these brave individuals. It was very special seeing their reaction to the live projections. We teased the campaign on social media and various news outlets and had a great turnout.

AGENCY: Cambridge BioMarketing | Client: Rare Disease Day 2019 | Contribution: Art Direction, Directing, Design, Editing & Animation

AWARDS: Hermes Gold Award

As Subway’s AOR for more than a decade, I was fully immersed in every single aspect of advertising for the largest QSR franchise in the world. I even outlasted Jared. From broadcast to print, digital, and a whole lot of food shoots, I have done anything and everything I could to sell these sandwiches.

AGENCY: MMB | CLIENT: MMB | Contribution: Art Direction

Hannaford Supermarkets are the pioneers of sourcing fresh, local food while maintaining their authentic family roots. We created a campaign that embraced those fresh, local ingredients using real farmers, suppliers, and store employees - farm to store to table.

AGENCY: MMB | Client: Hannaford Supermarkets | Contribution: Art Direction, Design

ALS is a neurodegenerative disease that leaves it’s patients trapped inside their bodies, fully aware of what’s happening to them. We created an emotionally powerful campaign using real-life patient experiences to help raise awareness and funding to cure this horrific disease. There is still no cure.

Agency: MMB | Client: ALS Association | Contribution: Art Direction

AWARDS:
SHOTS AWARD: Shortlist
HATCH AWARDS: Gold, Silver x 2
New England Emmy Nomination

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These short films were produced after I left MMB. Many thanks to those who kept fighting for them and got them to see the light of day.

ECDs: Travis Robertson, Greg Almeida
ART DIRECTORS: Jen Campbell, Travis Robertson
COPYWRITERS: John Geany, Greg Almeida
PRODUCER: Mike Michaud

Foster Grant was a big influence in the world of sunglasses in the early 1920s. We created a campaign that breathed life into the outdated brand. This social and print campaign launched them back into the world of attainable fashion.

AGENCY: MMB | Client: Foster Grant | Contribution: Art Direction, Design

eMusic was the number one independent music site created by independent musicians. We created a fun, soulful, print and digital campaign paying homage to some of the greatest musicians of all time.

Agency: MMB | Client: emusic | Contribution: Art Direction, Design

Ocaliva is a drug designed to help with the treatment of primary biliary cholangitis (PBC), a rare liver disease. Working on Intercept included several brand properties - the patient drug site, support services, as well as the patient disease site. Projects included digital, print, social, and video production. Working within the confines of the existing look and feel, I evolved the brands to a cleaner, more contemporary look. I also built a patient symptom tracker app, which was really fun.

Agency: Cambridge BioMarketing | Client: Intercept | Contribution: Art Direction, Creative Direction, UX, QA, photography.

AWARDS: (App) Hermes Platinum Award

Cambridge Biomarketing continues to deliver some of the best pharmaceutical advertising in the rare disease space. With a move to a swanky new office, we rebranded. For me, this rebranding manifested itself as digital content for our social media feeds and various portions of the new website.

Agency: Cambridge BioMarketing | Client: Cambridge BioMarketing | Contributions: Art Direction, Design, Illustration, Director

Family, a person’s character, BBQ, and good truck are of utmost importance in the Gulf states. We created an organic digital short film series showcasing how much of a subtle part of your life your truck is. This was one of them.

Agency: MMB | Client: Gulf States Toyota | Contribution: Art Direction

A fun little one-off project, perfect for a die-hard Red Sox fan. It was the ultimate Yankees retaliation.

Agency: MMB | Client: NESN/Boston Red Sox | Contribution: Art Direction

AWARDS:
New England Emmy

BioCryst was getting ready to launch a cutting edge oral treatment for hereditary angioedema (HAE) and they wanted an efficient and effective way for them to support and connect with people living with HAE and their families. In partnership with the HAEA, we created the multichannel campaign, “Together as One.” This program celebrates the perseverance of the HAE community.

Through our microsite and supporting communications, we encourage people to select personal goals that collectively may also positively impact the greater HAE community. As a thank you for their participation and signup, people receive a Together as One bracelet to symbolize their support. 

AGENCY: Cambridge BioMarketing | Client: BioCryst | Contribution: Art Direction & Design, UX, QA

AWARDS: MarCom Platinum Award

We needed to create a disease awareness campaign for pediatricians to be more aware of some key symptoms of neuromuscular disease. Early referral to a specialist and subsequent diagnosis means better long term outcomes for these kids. We created these fun, approachable characters for a few of the most noticeable symptoms. Displayed within the pediatricians office keeps them top of mind.

Agency: Cambridge BioMarketing | Client: Sarepta | Contribution: Illustration, Art Direction